Tag Archives: Old Navy

Get me to the Dressing Room Please

Leave a reply

As a “plus-sized” person, I know that my options for buying clothing are much more limited than my “straight-sized” friends.  It is not all that uncommon, especially in certain parts of Los Angeles to go to a mall that doesn’t carry any plus-sized clothing whatsoever.  But I am also deeply aware, that as a “midsized” fatty, my options are far more plentiful than many of my larger friends.  While it’s fairly common to find at least some things up to a 2x or 3x, beyond that you’re often stuck ordering from a catalog, which not to put too fine a point on it, sucks.  Here’s why:

I am notoriously fussy when it comes to buying clothes.  Not only do I need to love them and need to be able to afford them, I want them to fit.  And there’s the rub (literally at times).  Not all women are built the same way.  And I wear anything from a 1x to a 3x depending on the cut of the garment and the arbitrary way the garments are sized.  That means when I go into a fitting room, I might have 20 or more garments to try on.  And often I don’t buy any of them.  Not a big deal, when all you have to do is hang up your rejects and put them on the dress rack outside the door.  Sometimes a deal breaker when you have to order all those clothes and pay multiple shipping charges to return them all.  I have to admit, I very rarely mail order clothing these days.  Because when I have to have them shipped in 3 sizes and I am very likely to return most, or all of them, it gets quite expensive.

I understand my privilege.  Buying clothing in a store is possible for me much of the time.  I have the means to buy a few nice quality pieces of clothing a year.  And I have the means of transportation to go look and a job that allows me to sometimes shop for clothing when the stores are open.  But I am very aware that for people over a 3X there is often only one store in the mall that carries ANYTHING in your size, and woe be to you if their hourglass-shaped fit model is differently proportioned than you.

There is really no excuse for not carrying plus-sizes in your stores–especially if your company MAKES plus-sized clothing (I’m talking to YOU Old Navy and J. Jill).  For the most part, if a store makes plus-sized clothing but refuses to carry them in the store, I refuse to buy clothing from them.  After all, if you can’t give me a few square feet of rack space so I can haul some stuff to the dressing room so I can try stuff on, you don’t care enough to get my money.  And I am lucky enough to have some money to spend.

So what do you say clothing companies.  Our clothes may come in different sizes and shapes, but our money and credit cards are the same size and shape as everybody else’s.  Why not let us spend some of it with you.  I’ll meet you at the dressing room.

Love,

Jeanette DePatie (AKA The Fat Chick)

P.S. Want me to come talk to your group?  Click HERE!

Fatshioning a Better Relationship with Clothing Companies

4 Replies

Plus-size model? Most of the world doesn’t seem to think so.

I was reviewing my email when this article from Digiday entitled “For brands,  marketing ‘plus-size’ is a tricky line to walk” showed up.  The article talked about the recent uproar about Calvin Klein model Myla Dalbesio’s interview in Elle Magazine where she referred to herself as a ‘Plus Sized Model’.  Social media outlets erupted in anger as many people rightly pointed out that as a very tall woman who is size 10 at most, she is considerably thinner than the average American woman.  And while she might qualify as “plus-sized” in modeling terminology (which can apply to any woman over size 6 according to the article in Elle) she certainly doesn’t qualify as plus-sized in the way that most of us understand it.  To be fair, I think it’s important to note that Calvin Klein did not label her as plus-sized.  It simply put her in a group of models of varying sizes to promote their new Perfectly Fit line of underwear.  Myla described herself as plus-sized.

But this pesky question of labeling has come up since the early days of the “husky” department and most retailers still don’t seem to get it right.  We had the kerfluffle earlier this year when some online catalog pages identified Wal-mart Halloween Costumes “Fat Girl Costumes”.  Many people took exception to this labeling as extremely rude, while at the same time, many people in the Fat Acceptance community who identify themselves with the word “Fat” thought it was just fine.  As a woman who calls herself “The Fat Chick” I wasn’t offended.  But many people were.

Walmart’s Halloween section before the site got changed and the company apologized.

Add to this, Dillard’s debacle which Ragen Chastain blogged about today and you have to wonder, who the hell is doing this marketing stuff anyways?  Who at Dillard’s thought it would be okay to put a sign that says “Dear Santa, This year give me a fat bank account and a slim body.  Please don’t mix them up like you did last year.”  Do they do any market research?  Do they understand how this will be perceived in the marketplace?  Or do they see it as clickbait with the idea that all attention is good attention as long as they get the URL right?

And then we have Old Navy, catching online flak for making their plus-sized clothing more expensive than the exact same garment in a smaller size.  There is now a national petition circulating on Change.org asking Old Navy to unify pricing for women’s clothing of all sizes.

What in the name of all that is retail is going on here?  How can these companies with so much money and such big advertising budgets and so much access to sophisticated market research continue to get this so wrong?  I don’t claim to have all the answers, but it seems to me that a few simple tips are in order:

1.  Lose the labels.

Why do you have to call these clothes anything at all?  Why do you need a plus-size department?  Or a women’s department?  That label always made no sense to me anyway.  Does that mean that all the other smaller dresses in the store are not for women?  Are they for dancing poodles or space aliens?  Why can’t we just say that we have clothing sizes 00-30 and call it a day?  If you are talking about tags for a search engine, then fine.  Tag away.  But you don’t need to call these clothes out in a special heading.  Because you are also following step two which is:

2.  Have more than a few token items in a variety of sizes.

The sad truth is that larger sizes are often relegated to their own department because such a small percentage of the store’s stock comes in any thing over a size 12. Larger people get really tired of flipping through cute and gorgeous things that don’t come in their size.  If most things on the rack had a size 14 through a size 30 or 32 or 40 on them, we wouldn’t need to go to the “plus-sized” department or the “women’s department” we would go to the clothes department.  The special sizes departments are just to keep us from hanging ourselves with a pair of stripy tights because we’ve looked at 85 fabulous things that only come in a size 4.

3.  Don’t charge a premium for larger sizes

You don’t charge more for a size 10 than a size 0.  So there is no reason to charge more for a size 16 than a size 10.  Just average the prices down the line and charge accordingly.  See?  That was easy!

4.  Treat all of your customers with respect

Treat your customers of all sizes, just the way you would like to be treated.  Do you want to see a sign suggesting that Santa bring you better judgement, more kindness and some freaking common sense?  No?  Then don’t put out a sign suggesting that Santa bring your women customers or your young girl customers a new body.  There!  Done!

I think everybody should be able to approach the holidays in some fabulous clothing that makes them feel comfortable and happy.  So retailers, listen up!  There are lots of people who aren’t size 4 or even 14 and have lots of money.  So if you really want to start the day after Thanksgiving “in the black”, get it together.  I think that is something for which we could all feel truly grateful.

Love,

Jeanette DePatie (AKA The Fat Chick)

P.S.  Want me to come talk to your organization about “plus-sized” clothing and fashion for folks of all sizes?  Click HERE to see some video, learn about my speeches and book me!

P.S.S. Want to connect in and get free stuff?  Join my mailing list HERE.